Why a professional website

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Why do I need a professional website for my business? Why I need to hire a professional web design agency to develop my business website?

A professionally designed and developed website doesn’t just look great, it also performs great by providing engaging content, functionalities like adaptable to different screen sizes, it is secure and stable, having strong online presence, offers smooth and fast navigation approach and system. If your website does not emit professionalism, credibility, and high quality, your website will fail to attract visitors (customers and potential customers), and the visitors you get, most probably they will move on to your competitor’s professional looking business site, as a result you will lose the opportunity to convert website visitors into customers.

No matter if yours is a startup, large, middle or small business, you are an independent, a dentist, physiotherapist, electrician, own a restaurant, pub, café, or you are a one-man band, if your business exist in the real world, it should exist on the web world. In order to be successful in the online world, it is important to have a professional website for your customers and potential customers who search for your business online.

Did you know that the first impressions of 94% of website users are design related, whereas 94% of people cited web design as the reason they mistrusted or rejected a website. 38% people will stop engaging with a website if the content/layout is unattractive. 75% of your web visitors will judge your credibility based on web design.*

Thus, a professional, high-quality, and credible website forms the basis of your longevity. It also ensures that your brand identity is noted.

* Quelle: Business2Community.com

Why do I need a professional website for my business? Why I need to hire a professional web design agency to develop my business website?

A professionally designed and developed website doesn’t just look great, it also performs great by providing engaging content, functionalities like adaptable to different screen sizes, it is secure and stable, having strong online presence, offers smooth and fast navigation approach and system. If your website does not emit professionalism, credibility, and high quality, your website will fail to attract visitors (customers and potential customers), and the visitors you get, most probably they will move on to your competitor’s professional looking business site, as a result you will lose the opportunity to convert website visitors into customers.

No matter if yours is a startup, large, middle or small business, you are an independent, a dentist, physiotherapist, electrician, own a restaurant, pub, café, or you are a one-man band, if your business exist in the real world, it should exist on the web world. In order to be successful in the online world, it is important to have a professional website for your customers and potential customers who search for your business online.

Did you know that the first impressions of 94% of website users are design related, whereas 94% of people cited web design as the reason they mistrusted or rejected a website. 38% people will stop engaging with a website if the content/layout is unattractive. 75% of your web visitors will judge your credibility based on web design.*

Thus, a professional, high-quality, and credible website forms the basis of your longevity. It also ensures that your brand identity is noted.

* Quelle: Business2Community.com

There are numerous factors that lead to your professional website’s successful online presence. We bottom-lined 7 important reasons for your business:

1. First Impression

Your website is often your customers’ first impression of your brand. Anytime a visitor encounters your website, they develop an impression of your business and you want to make sure this is a positive first impression. Customers will judge your website based on its design and functionality. This can lead to a positive or negative first feeling about your company and business.

When a visitor lands on your website they should be able to easily identify what your business is and what services you provide. This will be clear to visitors in a professionally designed website because your brand identity will be immersed in the websites design elements.

2. Search Engine Optimisation

SEO is the process of making changes to your website design and content in order to appear in search engines such as Google. Keywords play particularly a strong role in getting your website to rank higher in search engines. Using relevant business-related keywords in the HTML text can improve your search engine optimisation. Your site structure and content should be optimised for search engines such as Google, Bing . Being able to rank in search engines gives your website more visibility and chances of getting found in search.

There is no point having a beautifully designed website if nobody is able to find it. Likewise, producing excellent content for your website is not going to keep people from exiting the page of a poorly designed website. This is why professional web design is so important because it is the combination of SEO and good web design.

3. User Experience and Speed

Professional web design is not just about the appearance of your website. A well-designed website should run smoothly, be user-friendly and have an intuitive design that makes it easy for your visitors to navigate. Navigation menus should be clear and simple, it shouldn’t be hard for users to find what they’re looking for. Having good site navigation is imperative to your user’s experience and finding what they’re looking for within just a few clicks.

We live in time where people have shorter attention spans, if your site doesn’t load within a few seconds, visitors may be inclined to leave. It is also important to take into account that Google takes site speed into consideration when ranking a website. Professional web design will ensure quick load time and improved user experience. Improving these factors will improve your website’s engagement; converting visitors into customers.

4. Browser Device Compatibility

Different browsers and devices tend to display websites differently; a website that looks good on one browser may appear disorganised and hard to navigate on another. Your website needs to be compatible across different devices and browsers. You can potentially lose customers that view your website on a browser that hasn’t been optimised for their viewing experience and easy navigation. This is because people don’t generally stick around on website that are difficult to use. Our expert web designers and developers understand this and know how to develop your website looking good on all devices and browsers. We will create a responsive website that gives the user a smooth experience no matter on which device they are viewing your website.

5. Save Time and Money

Those who build their own website generally spend a significant amount of time learning how to do it. In order to design a professional website, you need to know the basics of HTML, CSS, Java, process to optimise images, CMS, and SEO. Trying to learn all of this and building your website is time consuming, even on sites like WIX, WordPress you need to have some basic knowledge of all these platforms. However, soon you will realise that things are getting advanced and out of hand. Then, either you will end up spending more and more days, months to learn these web technologies, or take help of a web expert. 

A expert web developer has a deep knowledge and experience in all the software and processes needed to design functional and stylish websites. Hiring a professional means your website is up and running smoothly, without any security flaws. As a result, you will save time and money that you would have lost from trying to build your own website. If you already have a website then maybe it’s time for a new responsive website design to improve your business.

6. Custom Web Design

An expert web designer can create a website that suites your specific business and industry, while incorporating your brand identity throughout the site. Your brand is what sets you apart from your competitors, having a website with clear brand uniformity will help you stand out from the crowd. A pre-made, generic web design template is not good enough for your business. A template is never going to be as effective for communicating your brand identity as a professionally designed website will be.

A professional web designer gives you more opportunities for custom website design. They can setup your website with all the desired features you require for your business and create unique visual elements for your website and brand identity.

7. Security

Lot of websites get hacked every day. Even if you are running a small business, having website security is essential for your business’s operations, otherwise the negative impacts of breached website security are immense, no matter the size of a business because a hacked website can target your customers, they can steal your and your customers data, and it can be used to redirect traffic and infect visitors with malicious software. As a result, you can lose your business’s reputation, customers trust, drop in revenue, Google will blacklist your site.

Besides all these loses to clean up a hacked site is more expensive than protection. Performing a website malware removal in a way that you can be sure that it’s clean is not an easy task. Even after malware cleaning you can’t be 100% sure if the site was properly cleaned or not. That’s why, it is highly recommend to take care of all the possible measures and use high-tech tools to secure your website. The tools, techniques and practices to save a site is depend upon the online platform you are going to use.

 

To Conclude

Today’s customers are more demanding than they have ever been, they are viewing many website everyday, they can quickly weigh the experience of your website, can tell right away if your website is customer-centric and professionally build or not, and obviously they compare it with your competitor. A poorly build website can bounce your (existing and potential) customers to a competitor.

By hiring FCN-DESIGN you can save your time, can focus on your business and above all can have peace of mind that your professional business website is taking care by industries finest. Our team is having years of experience and expertise in web, digital advertising and marketing. We are consistently doing from 2015, and we can do it for you!

There are numerous factors that lead to your professional website’s successful online presence. We bottom-lined 7 important reasons for your business:

1. First Impression

Your website is often your customers’ first impression of your brand. Anytime a visitor encounters your website, they develop an impression of your business and you want to make sure this is a positive first impression. Customers will judge your website based on its design and functionality. This can lead to a positive or negative first feeling about your company and business.

When a visitor lands on your website they should be able to easily identify what your business is and what services you provide. This will be clear to visitors in a professionally designed website because your brand identity will be immersed in the websites design elements.

2. Search Engine Optimisation

SEO is the process of making changes to your website design and content in order to appear in search engines such as Google. Keywords play particularly a strong role in getting your website to rank higher in search engines. Using relevant business-related keywords in the HTML text can improve your search engine optimisation. Your site structure and content should be optimised for search engines such as Google, Bing . Being able to rank in search engines gives your website more visibility and chances of getting found in search.

There is no point having a beautifully designed website if nobody is able to find it. Likewise, producing excellent content for your website is not going to keep people from exiting the page of a poorly designed website. This is why professional web design is so important because it is the combination of SEO and good web design.

3. User Experience and Speed

Professional web design is not just about the appearance of your website. A well-designed website should run smoothly, be user-friendly and have an intuitive design that makes it easy for your visitors to navigate. Navigation menus should be clear and simple, it shouldn’t be hard for users to find what they’re looking for. Having good site navigation is imperative to your user’s experience and finding what they’re looking for within just a few clicks.

We live in time where people have shorter attention spans, if your site doesn’t load within a few seconds, visitors may be inclined to leave. It is also important to take into account that Google takes site speed into consideration when ranking a website. Professional web design will ensure quick load time and improved user experience. Improving these factors will improve your website’s engagement; converting visitors into customers.

4. Browser Device Compatibility

Different browsers and devices tend to display websites differently; a website that looks good on one browser may appear disorganised and hard to navigate on another. Your website needs to be compatible across different devices and browsers. You can potentially lose customers that view your website on a browser that hasn’t been optimised for their viewing experience and easy navigation. This is because people don’t generally stick around on website that are difficult to use. Our expert web designers and developers understand this and know how to develop your website looking good on all devices and browsers. We will create a responsive website that gives the user a smooth experience no matter on which device they are viewing your website.

5. Save Time and Money

Those who build their own website generally spend a significant amount of time learning how to do it. In order to design a professional website, you need to know the basics of HTML, CSS, Java, process to optimise images, CMS, and SEO. Trying to learn all of this and building your website is time consuming, even on sites like WIX, WordPress you need to have some basic knowledge of all these platforms. However, soon you will realise that things are getting advanced and out of hand. Then, either you will end up spending more and more days, months to learn these web technologies, or take help of a web expert. 

A expert web developer has a deep knowledge and experience in all the software and processes needed to design functional and stylish websites. Hiring a professional means your website is up and running smoothly, without any security flaws. As a result, you will save time and money that you would have lost from trying to build your own website. If you already have a website then maybe it’s time for a new responsive website design to improve your business.

6. Custom Web Design

An expert web designer can create a website that suites your specific business and industry, while incorporating your brand identity throughout the site. Your brand is what sets you apart from your competitors, having a website with clear brand uniformity will help you stand out from the crowd. A pre-made, generic web design template is not good enough for your business. A template is never going to be as effective for communicating your brand identity as a professionally designed website will be.

A professional web designer gives you more opportunities for custom website design. They can setup your website with all the desired features you require for your business and create unique visual elements for your website and brand identity.

7. Security

Lot of websites get hacked every day. Even if you are running a small business, having website security is essential for your business’s operations, otherwise the negative impacts of breached website security are immense, no matter the size of a business because a hacked website can target your customers, they can steal your and your customers data, and it can be used to redirect traffic and infect visitors with malicious software. As a result, you can lose your business’s reputation, customers trust, drop in revenue, Google will blacklist your site.

Besides all these loses to clean up a hacked site is more expensive than protection. Performing a website malware removal in a way that you can be sure that it’s clean is not an easy task. Even after malware cleaning you can’t be 100% sure if the site was properly cleaned or not. That’s why, it is highly recommend to take care of all the possible measures and use high-tech tools to secure your website. The tools, techniques and practices to save a site is depend upon the online platform you are going to use.

 

To Conclude

Today’s customers are more demanding than they have ever been, they are viewing many website everyday, they can quickly weigh the experience of your website, can tell right away if your website is customer-centric and professionally build or not, and obviously they compare it with your competitor. A poorly build website can bounce your (existing and potential) customers to a competitor.

By hiring FCN-DESIGN you can save your time, can focus on your business and above all can have peace of mind that your professional business website is taking care by industries finest. Our team is having years of experience and expertise in web, digital advertising and marketing. We are consistently doing from 2015, and we can do it for you!